Alpha Journal uses cookies to keep the site reliable, secure and personalised. When you accept cookies, this helps make the site better by remembering your preferences, customising content or ads, and enhancing your experience of our premium news, insight and analysis.

This Cookie Policy applies to this website and web applications that link to this policy.

This policy should be read alongside our Privacy Policy, which explains how we use personal information.

If you have any queries about the way we use your personal information or cookies, please contact the editor, Margie Lindsay.

If you wish to manage your cookies, please follow the instructions in the “How to manage cookies” section below.

What are cookies?

Cookies are small text files which a website may place on your computer or device when you visit a site. The cookie will help the website, or another website, to recognise your device the next time you visit. Web beacons, pixels or other similar files can also do the same thing. We use the term “cookies” in this policy to refer to all files that collect information in this way.

Cookies serve many functions. For example, they can help us to remember your username and preferences, analyse how well our Sites are performing, or allow us to recommend content we believe will be most relevant to you.

The majority of websites use cookies to collect and retain personal information about their visitors. Most cookies collect general information, such as how visitors arrive at and use our Sites, the device they are using, their internet protocol address (IP address), what pages they are viewing and their approximate location (for example, we would be able to recognise that you are visiting our Sites from London).

Purpose of cookies

We group our cookies into the below categories.

Operating the site
Some cookies are essential for the operation of our Sites. This includes cookies for the following purposes:

  • Access – we use these cookies to identify subscribers.
  • Performance – we use these cookies to monitor site performance. This allows us to provide a high quality experience by quickly identifying and fixing any issues that arise. For example, we might use performance cookies to track error messages, and to determine improvements to our Sites.
  • Functionality – we use functionality cookies to allow us to remember your preferences. For example, we use functionality cookies to provide you with enhanced services, such as allowing you to watch a video online or comment on a blog.
  • Analytics – we use cookies to help us understand our audience and the success of advertising campaigns. For example, we count articles views to present ‘Most Read’ content. We also use analytics cookies to keep track of how many advertising impressions have been served for a campaign and to manage the frequency at which you see the same adverts.
  • Fraud prevention – we use cookies to monitor and prevent suspicious activity and fraudulent traffic

Personalisation 

We use cookies to improve your experience of our products by personalising the site. For example, we help you to find new content and email alerts. Where the site has such functionality, you can manage elements of personalisation in your account.

Third party cookies on the sites

We also use third party cookies on the site that fall into the categories above (“third party cookies”) for the following reasons:

  • to help us monitor traffic on the site (like many companies, we use Google Analytics to do this);
  • to identify fraudulent or non-human traffic;
  • to assist with market research;
  • to improve Site functionality;
  • to monitor compliance with our terms and conditions and copyright policy.

These third party cookies are used within programmatic for measurement and attribution, and management of frequency.

Use of pixels in emails

Our emails often contain a single, campaign-unique “web beacon pixel” to tell us whether, and how many times, our emails are opened and verify any clicks through to links or advertisements within the email. We use this information for purposes including:

  • Determining which of our emails are more interesting to users;
  • Determining users’ activity and engagement with our products and services;
  • Informing our media partners (in aggregate) how many users have clicked on their conference/seminar notice.

The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should select to receive emails from us in plain text rather than HTML via your email provider settings.

How to manage cookies

If you wish to manage your cookies, then please follow the instructions below. Please remember that if you choose to disable cookies, certain sections of our Sites may not work properly.

On some of our Sites, we work with a data management platform called Krux as well as the Google ad platform. You can opt out of behaviourally targeted advertising cookies on FT.com and howtospendit.ft.com sites by going to:

www.krux.com/krux_privacy/consumer_choice/

www.google.com/settings/ads

We also allow third parties to target you based on data you have provided to them, to the extent that you have consented to this. For more information, please visit:

www.allaboutcookies.org

To opt out, please visit:

www.youronlinechoices.eu for EU

www.aboutads.info/choices for US

By opting out of these types of cookies on each browser and device you use, you will stop receiving advertisements that are targeted specifically to you on our Sites; however you will still see the same number of advertisements, which may include “contextual” advertisements that are not targeted based on your personal information.

You can also manage your cookies via your browser settings. For more information, please visit your browser’s help page.

More information

Further information about our data processing can be found in our Privacy Policy.

If you have any queries regarding this Cookie Policy, please contact the editor, Margie Lindsay.

Changes to this Cookie Policy

This policy is effective from May 25, 2018.

Any changes we may make to this cookie policy will be posted on this page. If changes are significant, we may choose to notify you by email or to clearly indicate on our home page that the policy has been updated.