Alpha Journal provides premium news, insight and analysis. Central to this mission is our commitment to upholding the highest standards of data protection for our customers.

This Privacy Policy applies to this website and web applications that link to this policy.

If you wish to amend any of the personal information we hold about you or update your marketing preferences, you can do so at any time through your account.

If you have any queries about how we use your personal information, please contact the editor, Margie Lindsay.

 Information we collect

This section details the information we may collect about you. We explain why and how  we use it in later sections.

 Account information

If you decide to create an account or enquire about one of our products or services, we’ll ask you to provide us with some specific information, for example:

  • Basic personal details – such as name, title;
  • Personal contact details – such as phone number, mobile phone number  and email address;
  • Work details – such as job title, company name, work email address and office phone number;
  • Log in details – such as username and password; 

Information we obtain from partners and public sources

In some circumstances, we collect information about you from publicly available websites to help us better understand our audience and enhance the relevance of our content.

Information we obtain through cookies and similar tools

We use cookies (and similar technologies) and analytics tools across the site to collect information about you. This information can be used to improve the performance of the site and enhance your user experience. We provide detailed information about cookies and similar technologies within our Cookie Policy; examples include:

  • Your usage – we use cookies to understand how our customers use the site and interact with our communications and journalism. For example, we use technology on the site to record user movements, including page scrolling, clicks and text entered. This helps us to identify usability issues and improve the assistance we can provide to users and is also used for aggregated and statistical reporting purposes.
  • Your device – we use cookies to understand what type of device you are using to show you the best version of the site.

If you wish to manage your cookies, please follow the instructions in the “How to manage cookies” section within our Cookie Policy. 

Lawful basis for processing

We only process personal information where we have a lawful basis for doing so, such as the following:

  • User consent – This is where you have given us explicit permission to process personal information  for a given purpose. For example, if you complete one of our general enquiry forms, we would ask for your consent if we wanted to use your personal information for any other purpose. You have the right to withdraw this consent at any time. You can manage your preferences within your account or by contacting customer services.
  • Legitimate business purposes – This is where we have a legitimate interest, as a business, to process personal information. For example, where we are aware of copyright infringements on the site, it is in our legitimate interests as a business to identify those responsible. We take due care to balance our interests against your right to privacy.
  • Contractual necessity – This is where we have to process personal information to meet our contractual obligations. For example, as  a digital subscriber we would need to process your email to fulfil your subscription.
  • Legal obligation – This is where we have to process personal information in order to comply with the law. For example, we process and retain customer invoice information to comply with financial regulations.

How we use your personal information

We collect personal information for eight main reasons:

  1. To provide our service – We require some of your basic personal information so our services work as you would expect, for example, providing access to our digital content, notifying you of changes to our services and dealing with customer services queries.
  2. To improve and maintain performance – In order to provide you with the best possible user experience, we need to make sure that our products and services work as they should. Using personal information helps us understand how our readers use the site so we can make improvements. This includes testing proposed developments on the site.
  3. To communicate product changes and offers – We want you to get the most out of our products and services, including showcasing our latest content and newsletter. We will contact you with offers and promotions. You are able to change your preferences at any time through your account.

Who we share your personal information with

We disclose personal information to facilitate the running of our business or to provide specific services. Commonly, we will disclose information to:

  • Service providers – We engage service providers who help to support our business and improve our products. These service providers include, for example, fulfilment providers for delivery of our digital content; organisations that host the site.
  • Social media providers – Information will be shared with social media platforms where you log in to the site via a social media account, or use components on the site provided by social media platforms (e g the “Facebook Recommend” function).
  • Legal processes and successors in title – We may also disclose your information to comply with applicable laws, court orders or other valid legal processes and to enforce or apply our terms of use, any subscription agreement, or any of our other rights.We may transfer or disclose your personal information to any entity that takes over or acquires the relevant Alpha Journalbusiness.

 How long we retain your personal information

We retain the majority of your personal information for as long as your account is active; this allows you to continue accessing our content, products and services.

If you become inactive and are not a subscriber, we may delete elements of the information associated with your account. We will normally warn you if your access is going to be withdrawn and give you the opportunity to retain your account.

Where we don’t need to keep all of your information in full, we will obfuscate or aggregate it, for example, web activity logs and survey responses. This is to ensure that we do not retain your information for any longer than is necessary.

A summary of how long your personal information is retained:

Category of Data Example Retention Period Justification for Retention
Business intelligence Web activity on alphajournal.com 36 months (then aggregated + non-personally identifiable) To improve and maintain performance, personalise our services and to provide our product.
Subscription information Account information relating to a subscription 7 years post-subscription To enable us to fulfil your contract with us.

It is sometimes necessary for us to keep your personal information for longer periods of time, for example:

  • If there is a statutory requirement to retain it;
  • If we require the information for legal reasons or there is a legitimate business need for us to retain it;
  • To ensure we do not contact you if you have asked us not to.

 How we keep your personal information secure

We have appropriate technical and administrative security measures in place to help ensure that our users’ information is protected against unauthorised or accidental access, use,  alteration or loss.

We operate a global business, so your personal information may be processed and stored outside the European Economic Area (EEA). For example, our global customer services team need to access information about you in order to respond to your queries. We put in place safeguards, such as EU standard contractual clauses, to protect information that is transferred in this way.

 Your rights

Under data protection laws, you have rights as an individual in relation to the personal data we hold about you. These rights include:

  • The right to object to direct marketing – your preferences, including in relation to direct marketing, can be found in your account;
  • The right to access the personal data that we process about you;
  • The right to request the deletion of your personal data;
  • The right to request the rectification of your personal data – you can manage some of this information in your account.

You can exercise these rights through your account or by contacting customer services.

You also have the right to lodge a complaint with a supervisory authority. In the UK, this is the Information Commissioner’s Office (ICO).

 Where this Privacy Policy applies

Personal information is collected by Alpha Journal.

The site is not intended for children under 16 years of age. We do not intentionally collect or use any information from children.

The site contains links to third party websites which are not subject to this privacy policy. We are not responsible for their content, use of personal information, or security practices.

If you have a query in regards to the processing of your personal information, please contact the editor, Margie Lindsay.

Alpha Journal Ltd
Registered address:Suite 7 Claremont House, 22-24 Claremont Road, Surbiton Surrey KT6 4QU
Registered in England and Wales: 9762853

Changes to this Privacy Policy

This policy is effective from 25/05/2018.

Any changes we may make to this privacy policy will be posted on this page. If changes are significant, we may choose to notify you by email or to clearly indicate on our home page that the policy has been updated.